Currently, Facebook has the most active users of any social network. Facebook users spend a maximum of three times more time watching a live video on Facebook than a recorded video. As well as everyday watch time for Facebook Live broadcasts has raised by 400% since 2016.
In 2018, a large driver of this engagement is owing to the variations Facebook made to its algorithm. The rationalized algorithm arranges Facebook Live videos over standard videos in user feeds. For your eCommerce business, this is one more reason to think of using Facebook Live. Check here!
Here are some key reasons why you should begin using Facebook Live Selling for your eCommerce business.
1. Encourage Engagement
Highly engaging content is prioritized in the new Facebook algorithm as well. Therefore, if you want your brand content to be seen, you have to post content that generates conversation. Videos have more advanced engagement levels than image or text posts. As well as live videos get six times more engagement than regular videos.
Also, people comment on Facebook Live videos more than ten times over on non-live videos. So, live video will be an important strategy for driving your business’s content to the top of News Feed.
2. Save Time
Making a live video rather than a pre-recorded video can be less time-consuming and more efficient. Live videos need you to spend some time on production, but not as much as a pre-recorded video. The key appeal of Facebook live videos is that they are unedited, raw, and without much production. They capture real-time video as well as enable real-time engagement. Businesses can interact while recording a video, saving time answering questions in the future.
3. Cost-Effective
Finding ways to make sure excellent content while staying within budget is a primary goal for most eCommerce businesses. Whether your business wants to make rapid, low-cost ads, Facebook Comment Selling is an excellent and cost-effective option. When using Facebook Live for your eCommerce business, luxurious equipment, and large film crews are not necessary.
Businesses can use portable devices and just need a minimum of one person to shoot. Even, when a live stream ends, the video is complete. There are no replays and you don’t need to hire someone to spend extra time editing your video.
4. Encourage Traffic
The main advantage of Facebook Live videos is driving traffic to your eCommerce business page. Because Facebook Live video encourages engagement as well as allows for product upgrades, users who loved your content are more possibly to respond for more. Because live videos enable unique content, present interactions, as well as constant updates, companies can drive traffic back to their Facebook page. A constant stream of videos entices users for more.
5. Creating a Sense of Community
The purpose of Facebook’s algorithm modification is to assist build connections. This means your eCommerce business needs to change its strategy. Rather than just driving sales, you need to build open relationships with your consumers. And using Facebook Live is the right way to do it for your eCommerce business.
Conclusion
Facebook Live can be a good opportunity to connect with customers in actual time. You can answer viewers’ questions while filming. As well as you can watch the chats in the comments or take your audience behind the scenes. As it is live, it also makes a more authentic image of the eCommerce business that can improve trust. You can know more at: https://www.routerconsole.com/comment-selling-101-what-is-it-and-why-do-you-need-it/